page contents
Audrey Hebert

Meet Audrey Hebert: Freeride Snowboarder Making Her Mark for Banff

November 8, 2017

From Alaska to France, and Switzerland to Hakuba, pro-snowboarder Audrey Hebert has experienced seriously memorable powder days in some of the world’s top snow destinations. But in her eyes, nothing compares to the powder, scenery and close-knit community back home in the Canadian Rockies.

Arriving in Banff from her native Québec in winter 2006, Audrey had planned to stay for only a few months. Now, more than ten years later, Banff is home – and she wouldn’t have it any other way.

“It’s amazing to travel the world doing what I love, meeting some of the best athletes in my sport, having Banff as this unique place to prepare for my journey, and with mind-blowing support from my friends, family and sponsors. I’m so grateful for it all,”

As the daughter of a pro ski-racer, she grew up on skis, but traded them in for a snowboard at age 10. And she’s been hooked on sideways-shredding ever since – with recent competitive snowboarding wins including The North Face Master of Snowboarding (2015); Rahlves Banzai Tour (2014, 2015, 2016); Freeride World Qualifier (2016); and Arctic Man Classic (2016).

“I secretly love skiing too, though – just don’t tell anyone,” she jokes.

This winter, Audrey is gearing up to compete once again amongst the world’s best riders, with seven major snowboarding competitions on the horizon for 2018.

“It’s amazing to travel the world doing what I love, meeting some of the best athletes in my sport, having Banff as this unique place to prepare for my journey, and with mind-blowing support from my friends, family and sponsors. I’m so grateful for it all,” Audrey says.

Audrey Hebert

In January 2018, Audrey will head back for her second foray into the Freeride World Tour, having placed fourth last season. The Tour is an annually toured series of events in which the world’s top snowboard freeriders compete for individual event wins, as well as the overall title of World Champion.

This season, the Tour will take her to Hakuba, Golden’s Kicking Horse, Austria, Andorra, and Switzerland. For freeriders like Audrey who live outside Europe, where the majority of the Freeride World Tour events are held, competing internationally requires significant financial and personal commitment.

“Last season was my most challenging winter yet – it was my first season on the Tour and it was a rollercoaster of learning curves. The biggest challenge is the instability and uncertainty – leaving behind your home, friends, partner, and the familiarity and comforts of your regular lifestyle, to live alone for months, out of a suitcase, on unfamiliar ground, and with a lot of expenses.”

But Audrey says the opportunities of her career far outweigh the challenges.

She is grateful for a strong support network – including Banff Lodging Co, which assists with her travel and accommodation expenses through the company’s Pauw Foundation.

“It means so much to have the support of the Pauw Foundation and my community. It’s a life-changing thing to have as an athlete – I wouldn’t be able to do this otherwise.”

Between Freeride World Tour events, Audrey will compete in California’s Rahlves Banzai Tour. Then in April, with both tours complete, she’ll take on Alaska’s Arctic Man Classic – a downhill race in which snowmobilers tow skiers and riders at up to 145kph – where she broke the women’s record in 2016.

With such an exhilarating winter ahead, it’s no surprise Audrey says this season can’t arrive soon enough.

“I’m even more excited for the Tour this time – it will be less scary and unknown, and there is a stop in Kicking Horse this season. I can’t wait to have more of my friends and family there with me since that’s so much closer to home than usual. Then there’s a month before the next competition, so it will be much more convenient than usual to come home to Banff to relax, work and train in between.”

Leading up to winter, Audrey will focus her training on backcountry touring to work on her “scoping” – how to approach unfamiliar and unpredictable terrain.

“Riding completely new places on natural, ungroomed terrain is demanding. You don’t know what to expect, so it’s important to think ahead as much as possible,” she says.

“Scoping is about looking at a mountain differently, choosing your line and planning your approach – sitting hundreds of metres away with your binoculars and being able to estimate, ‘this is about 5 foot, or about 20 foot.’ The more you can visualise beforehand, the more it helps your confidence in the moment.”

Audrey Hebert

Audrey feels fortunate to have a partner who not only understands the demands of the sport, but has some seriously complementary training skills of his own: Olympic snowboarder Jayson Hale.

“We really feed off each other’s energy and push each other to improve. Jay is pretty fearless and he’s always the first one to join me in my quest for adventure. It’s one of the main reasons that we were drawn to one another. He doesn’t just have the ability, he has the motivation – so he’s a great partner, all-round.”

Not one to slow down, Audrey has also discovered the perfect way to channel a summertime passion – rock-climbing – into a unique job: commercial Christmas light installations.

“I love it – it’s a different way of funding my winter. We have about 500 customers a month, which is huge. The first crew started mid-September – of course, the lights don’t need to be turned on that early, but it’s the best time to get them up before steep rooves get frosty around winter,” Audrey says.

And the best part? The work doubles as more physical training for a demanding competition season.

“Every day you’re climbing up and down ladders, carrying heavy equipment, leaning over a roof to install decorations. It’s a lot of core work, so it keeps you in good shape – and any training is good training!”

Follow Audrey’s progress on the Freeride World Tour and beyond via Instagram: @audreysnowclimb

To find out more about how the Pauw Foundation supports athletes like Audrey as part of an active, vibrant and happy community in the Bow Valley, visit

Audrey Hebert
Audrey Hebert
Audrey Hebert
Audrey Hebert
Audrey Hebert
Audrey Hebert
Wim & Nancy Pauw Foundation Logo

"Supporting a more active, vibrant, happy community"